Adobe AI Growth Sparks Analyst Debate

Published 11 months ago

Adobe raises 2024 forecast on AI demand; shares fall 1.7% premarket as analysts debate growth sustainability and competition.

RBC: AI demand positive but needs time to prove against GenAI competition; PT $480.
Jefferies: Steady growth seen via AI adoption and lower-priced Express product; PT $590.
Morgan Stanley: Firefly/Acrobat AI growth noted, but investors worry about broader impact; PT $510.

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