Arattai Surge Triggers Zoho Self‑Hosted Scaling

  Published 6 months ago

Arattai's user surge forces Zoho to rapidly expand self‑hosted infrastructure, emphasizing data sovereignty for India.

  • Daily sign‑ups jumped from 3,000 to 350,000 within three days, a hundredfold rise in record.
  • Vembu assures services run on Zoho, owned hardware, Linux, and PostgreSQL, not on AWS, Azure, or GCP.
  • Zoho adds emergency infrastructure, anticipating another 100x traffic surge before the planned November feature launch.
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