Ather Energy launches BaaS, expanded buyback, and ECW, tackling upfront cost, resale uncertainty, and warranty concerns for Indian families today.

• BaaS lets customers buy Ather Rizta from Rs 75,999, with flexible monthly battery fees through partnered banks and financial institutions now.
• The Assured Buyback programme expands, offering broader eligibility and fair resale prices, easing second‑hand market anxieties for scooter owners today.
• The extended Comprehensive Warranty provides longer coverage, reducing maintenance worries and enhancing confidence in the long‑term reliability of Ather electric scooters now.