Aditya Birla Group's Birla Opus has filed an antitrust complaint against Asian Paints with the CCI, alleging abuse of its dominant market position. This follows Birla Opus’s rapid market share gain since its February 2024 launch, challenging Asian Paints’ 52% hold.

• Asian Paints allegedly pressured dealers to avoid Birla products.
• Birla Opus gained ~7% market share quickly.
• CCI is reviewing the complaint's validity.