Google is rapidly integrating AI into search with a new “AI mode” and Gemini 2.5, resulting in 1.5 billion users engaging with AI overviews. However, click through rates to websites have declined nearly 30%, despite Google’s aims to boost traffic.

• New 'AI mode' offers conversational search experiences.
• Click through rates to websites are significantly down.
• $250/month 'Ultra' subscription unlocks premium AI features.