Indo Count Relaunches Wamsutta in US

  Published 10 months ago

Indo Count’s US arm reintroduces Wamsutta as a premium direct-to-consumer brand with an exclusive launch on wamsutta.com.

  • Acquired in April 2024, Wamsutta now offers curated premium bedding and bath with a focus on timeless design.
  • New brand strategy targets U.S. luxury home textile market, reinforcing Indo Count’s premium positioning.
  • Emphasis on quality, sustainability, and consumer-first service drives Wamsutta’s refreshed identity and product lineup.

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