Labubu: The Rise of a Collectible Craze

  Published 1 year ago

Labubu, the toothy plush from Pop Mart, exploded in popularity in 2023, fueled by celebrity endorsements and social media trends. Demand is high, driving revenue for Pop Mart and creating challenges with resellers and supply.

  • Celebrity endorsements (Rihanna, Kim K) boosted visibility.
  • Blind box format and varied pricing appeal to all.
  • Adult collectors are a key demographic driving sales.

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