Mini Diamonds’ subsidiary Namra Jewels will launch its exclusive e-commerce site on 4 August 2025 to boost digital retail.

• New platform aims to strengthen MDIL's direct-to-consumer reach in the lab-grown diamond jewelry market.
• NamraJewels.com supports existing retail channels, enhancing customer access and brand visibility.
• Digital shift expected to improve margins and long-term profitability via operational efficiency.