ED files case against Myntra for ₹16.5B FDI violation, alleging indirect retail sales breach India’s e-commerce investment laws.

• Myntra is accused of routing sales via retailers to bypass rules prohibiting direct customer sales by foreign-funded platforms.
• India allows foreign firms to operate only as marketplaces; they cannot hold inventory or directly sell to consumers.
• Similar allegations have hit Flipkart and Amazon; Myntra has yet to issue an official response.