OWND! launches fresh identity, modern stores, trend‑driven products targeting India's vibrant Gen Z market today.

• Existing StyleUp outlets will rebrand as OWND!, aiming to reach one hundred stores by year‑end.
• CEO Sangeeta Tanwani emphasizes youth culture’s impact, promising deep brand love through a vibrant identity strategy.
• ABFRL, a leading apparel manufacturer, drives fashion retail, catering to value‑driven, fashion‑conscious Gen Z today.