P N Gadgil Jewellers launches Litestyle, budget-friendly, lightweight gold jewelry amid soaring prices, aiming to tap a 30% growing segment with 12 stores in 2025.

• Record gold prices drive demand for affordable jewelry as consumer budgets lag.
• The lightweight jewelry segment grows 30% annually, targeting budget-conscious buyers.
• Litestyle plans 12 stores in 2025 to meet rising demand for lower-carat gold.