Poonawalla Fincorp (PFL) is transforming its operations with AI, focusing on data-driven marketing and streamlined compliance. This includes personalized customer engagement, automated campaigns, and a revamped digital presence for enhanced efficiency and growth.

• AI targets high-quality borrowers with 100+ personas.
• 80, 100 automated retargeting campaigns are now live.
• 24/7 AI support & multilingual interface planned.