Radico Khaitan debuts premium vodka, The Spirit of Kashmyr, starting with Uttar Pradesh, then expanding to key Indian markets.

• New brand offers two variants: Indian Natural Vodka and Indian Saffron Vodka, celebrating purity and heritage.
• Launch marks a major step in Radico’s premiumisation journey, blending tradition with global luxury benchmarks.
• MD Abhishek Khaitan sees the brand as a future global contender, redefining India’s alcoholic beverage landscape through innovation.