Saregama acquires 6,500+ regional tracks and top YouTube channels, expanding into Haryanvi and Punjabi music segments for growth.

• Deal includes NAV Haryanvi and Nupur Audio YouTube channels with 24 million subscribers and several viral hit songs.
• Acquisition strengthens Saregama’s regional portfolio, where it lacked dominance; collaboration to create fresh content announced.
• Saregama, part of RPSG Group, grows music and digital media IP assets through this strategic regional market expansion.