Sula's Q1 FY26 profit plunged 86.87% YoY; revenue remained flat, while wine tourism and premium brand share showed strong growth.

• EBITDA dropped 46.1% YoY; margin contracted sharply to 15.5% due to cost pressures and lower own-brand sales.
• Wine tourism grew 22% YoY, supported by record resort occupancy, higher footfalls, and increased guest spending.
• Elite & Premium brands rose to 74.7% share, driven by ‘The Source’ growth; new tourism offerings boost future outlook.