Target reported a 2.8% sales decline in Q1, forecasting further drops for 2025 due to economic worries and tariffs. The retailer is responding with lower pricing and operational changes to regain market share, facing challenges from Walmart and DEI, related boycotts.

• Sales fell short of expectations, down 2.8%.
• Tariffs and economic unease impact spending.
• New initiatives focus on low prices & speed.