TCC Concept Acquires Pepperfry

  Published 11 months ago

TCC Concept will purchase 95.18% of Pepperfry for Rs 659.44 crore, enhancing its digital marketplace footprint strategy.

  • Acquisition financed via share swap, issuing 1.18 crore equity shares to Pepperfry shareholders under the agreement
  • Deal aims to create operational synergies across product development, data analytics, and supply chain management
  • TCC plans to expand assortment, accelerate global growth, and enhance the omnichannel experience for customers today

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