TCC Concept will purchase 95.18% of Pepperfry for Rs 659.44 crore, enhancing its digital marketplace footprint strategy.

• Acquisition financed via share swap, issuing 1.18 crore equity shares to Pepperfry shareholders under the agreement
• Deal aims to create operational synergies across product development, data analytics, and supply chain management
• TCC plans to expand assortment, accelerate global growth, and enhance the omnichannel experience for customers today