Urban Company pushes instant home services, aiming for growth despite logistical and margin challenges for customers.

• New 'Insta Help' allows booking domestic workers within fifteen minutes, enhancing customer convenience and satisfaction.
• The company plans three-year investments to densify its professional network, targeting instant services in core markets strategically.
• Rivals like Pronto and Snabbit offer ten‑minute services, intensifying competition and operational complexity for Urban.