Urban Company shares fell 3.4% after global brokers highlighted overvalued pricing and a cautious growth outlook.

• Goldman Sachs initiates a “neutral” rating on URBN.NS, targeting 140 rupees, reflecting 11% discount from last close, signaling cautious investor stance.
• Morgan Stanley assigns an “underweight” rating with a 117 rupee target, noting 26% potential downside despite 18-22% projected consumer services growth FY25-28.
• Stock down ~8% since September 17 IPO, with near-term profitability pressured by investments in Instahelp amid the competitive home services market.