WhatsApp Introduces Ads in Updates Tab for New Revenue Stream

  Published 1 year ago

WhatsApp adds ads to the Updates tab, targeting users via non-personal data, keeping chats ad-free as Meta seeks new revenue.

  • Ads shown in the Updates tab are used by 1.5B daily users, avoiding personal chats and encrypted messages.
  • Targeting uses age, location, language, app activity, excluding private messages or group data.
  • Meta unveils subscriptions and business promotions alongside ads to monetize WhatsApp's 2B users.

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